Looking at the most recent stories coming from WKU, I see what you should expect to see, self-promotion and announcements. This is a true combination of Public Relations and Journalism.
The self promotion (Public Relations) include making the announcement that our on-campus high school was voted to be among the top high schools in the U.S.. announcing student achievements and awards as well as other positive references to student/university accomplishments.
It serves us well to also make the public aware of what is happening on the campus (Journalism). The next scheduled Regents meeting, summer camps and Nursing courses.
Both types of stories are extremely beneficial to the campus, faculty and student body. The PR makes the public aware of the accomplishments we are acheiving. The journalism makes the public aware of the activities on campus.
While much of the WKU news will reach out into the community and be reported on, not everything will be deemed as newsworthy. This is simply a matter of priority for the outside reporting. Bowling Green and the surrounding communities are very dependant on WKU. It serves them well to stay on top of what is going on and report it to their readers. The community and the campus are linked together and by working together, each will be stronger. They can reach the Top(pers) past, present and future by working together!
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