Newspapers

Being from Louisville, I am going to focus on the Courier-Journal, also known as the CJ.

Currently, the CJ is the 42nd largest newspaper in the U.S. based on daily circulation.
(...for the six month period ended September 30, 2010.^[3] These figures are compiled by the Audit Bureau of Circulations.)  Their circulation numbers have continued to decline like many newspapers through out the country.

This is due to many reasons.  People are busier than ever and have less time to set and read a newspaper.  You can turn on the radio or television and get immediate news updates.  Some people say they no longer buy newspapers because they are bad for the enviroment when thrown away. 

In my opinion, the CJ is loosing subscribers due to its reporting and positions on local and national news as well.  There is no doubt that it is a very liberal rag.

The decline in circulation combined with the struggling economy means less advertizing as well.  If you add the money lost declining circulation together with the money lost from fewer advertizers, the CJ has to be hurting.  How long can they continue to loose money?  The only thing that may save them is that they are owned by the Gannett company.  They have deep pockets.

My Pops reads the CJ daily although he hates it. He uses the internet and watches the newschannels but is still old school and likes to read the paper. He said the paper is half the size it used to be.  He said it would not surprise him if they reduce the number of days the paper is available.

One way the CJ can stay in business is to focus on their internet site more.  They need to make the site more useful and informative.  They also need to make their site easier to use.